The journal ensures publication or advertising does not influence the choices of editors. The Editorial Board of the journal permits you to speak with alternative publishers, journals, and authors for the asking for affiliation. Therefore, Academic Journals expects all authors to adhere to ethical requirements in the preparation of their manuscript.
Data fabrication means the researcher did not actually do the study, but made up data. Data falsification means the researcher did the experiment, but then changed some of the data. Both of these practices make people distrust scientists. If the public is mistrustful of science then it will be less willing to provide funding support.
Taking the ideas and work of others without giving them credit is unfair and dishonest. Copying even one sentence from someone else's manuscript, or even one of your own that has previously been published, without proper citation is considered plagiarism-use your own words instead.
It is unethical to submit the same manuscript to more than one journal at the same time. Doing this wastes the time of editors and peer reviewers, and can damage the reputation of journals if published in more than one.
Authors whose submitted manuscripts are found to include citations whose primary purpose is to increase the number of citations to a given author’s work, or to articles published in a particular journal, may incur sanctions.
Editors and reviewers must not ask authors to include references merely to increase citations to their own or an associate’s work, to the journal, or to another journal they are associated with.
This means publishing many very similar manuscripts based on the same experiment. It can make readers less likely to pay attention to your manuscripts.
All listed authors must have made a significant scientific contribution to the research in the manuscript and approved all its claims. Don't forget to list everyone who made a significant scientific contribution, including students and laboratory technicians. The International Committee of Medical Journal Editors has detailed guidelines on authorship that are useful for scientists in all fields.